Videography
Videography
Video is a powerful tool that can enhance your brand’s image and strengthen its identity. Creating visual content that truly engages your audience involves expert storytelling, strategic planning, professional filming, and editing. Whether it’s a commercial, social media content, corporate video, brand story, or customer testimonials professional videography ensures that your message is visually compelling and strategically aligned with your mission and goals.
WHY ARE PROFESSIONAL VIDEO PRODUCTION SERVICES ESSENTIAL FOR YOUR BUSINESS?
Videos Effectively Tell a Story
Video is the most powerful way to capture attention and tell a compelling story on Facebook. When users scroll, they retain 95% of a message from a video, compared to just 10% from text. Plus, nearly half of the time spent on Facebook is dedicated to watching videos, making it an essential tool for engagement. (Sprout Social, 2025).
Videos Are Engaging
Think TikTok is just for big brands? That’s a myth! With the right hashtags, geotagging, and DMA-targeted ads, local businesses can reach their ideal audience. TikTok’s engaging platform and smart algorithm boost visibility, increasing your chances of organic views and even going viral.
Videos Have Wide Usage
If you’re investing time and money into video content, make sure you’re maximizing its impact. A single video can be formatted and optimized for multiple platforms, including YouTube, Instagram, Facebook, TikTok, LinkedIn, and Google My Business. This ensures you get the most out of your content, increasing visibility, engagement, and overall reach.
If you have not started implementing story-telling video into your marketing strategy, your brand is behind and most likely losing sales to competitors.
SHORT FORM VIDEO PRODUCTION
SHORT FORM VIDEO PRODUCTION
Short Form Branding Videos
Vertical short-form videos are a powerful tool for advertising, as every platform that supports them also allows you to run ads on those videos. This makes short-form content an effective way to capture attention and introduce your brand to potential customers.
Production-style short-form videos are particularly valuable because they quickly convey your brand’s story. Branding videos, designed to give a snapshot of your business, can help you stand out and grab the audience’s interest. If you had just 30-60 seconds to sum up your business, what key points would you highlight?
We recently partnered with Revel and Roll to create several short-form videos, including a commercial-style video that effectively showcased everything Revel and Roll has to offer in under 60 seconds. It was essential to include their slogan, “Kalamazoo’s Entertainment Destination,” as it reinforces their brand and highlights their unique value.
Short Form Video Series
To make the most of your organic video content, focus on creating short, engaging videos that keep viewers coming back. A well-crafted series with a relatable face helps build a strong connection to your brand. For example, Bob from Yoder’s Meat & Cheese has grown his audience through a weekly series where he shares expert tips on cheese and meat cuts. By consistently offering valuable advice, Bob has become the face of Yoder’s, helping viewers connect with the brand. This approach not only creates content but also builds a loyal following across multiple platforms.
Client Testimonial Videos
Client testimonial videos are a great way to build trust and showcase success stories. These videos create an emotional connection with potential clients and help boost credibility. They’re perfect for websites and social media and improve SEO and engagement. A well-crafted testimonial can serve as an evergreen marketing asset that converts prospects into customers.
We worked with Leliaert Insurance to film a testimonial that highlighted their exceptional customer service for a long-standing client, Augie’s Locker Room. By using a well-known business in their target market we were able to help them build trust with new clients in the area.
Grand Opening Videos
Grand Opening Videos capture the excitement of your event, helping create lasting brand awareness. These dynamic videos showcase key moments and provide an immersive experience for those who couldn’t attend, keeping your brand top of mind. Perfect for websites and social media, they can be repurposed into shorter clips for greater visibility.
Filming Turbo Chicken’s grand reopening allowed them to capture the genuine energy of the event, with real customers and guests contributing to an authentic atmosphere. This not only promoted their new location but also created a lasting impression that felt personal and true to their brand.
Event Promotion Videos
Event Promotion Videos are a great way to build excitement and drive attendance for recurring events. These videos capture key moments and generate anticipation for future events. This style of video is perfect for festivals, conferences, or seasonal events, because they create lasting buzz and visibility.
The beloved bi-annual event of the year for Kalamazoo foodies, Restaurant Week, promotes multiple local eateries and brings the community together. We have had the privilege of filming the promotional material for this event for the past three years, spanning six total events. Each event we have seen an increase in foot traffic and revenue for the businesses who participate and the sponsors. It’s a great example of how compelling video can help elevate local events and foster community support.
Website Slider Videos
Website Slider Videos instantly capture the attention of website users and enhance your site’s appeal. Unlike still images, these dynamic videos communicate your brand’s message in an engaging way, keeping visitors on your site longer and improving SEO. Perfect for showcasing products, services, or your brand story, they create a more interactive experience.
Prior to developing a new website for RAI Jets, we went on site their hangar to film videos that we could use form a website slider video to showcase their main services: private jet charters, aircraft management, and maintenance.
Drone Style Videos
Drone Style Videos offer a cinematic view that elevates your brand. Aerial footage is perfect for showcasing large properties, outdoor spaces, or events, providing a unique and engaging perspective. These videos help boost SEO by increasing site engagement and time spent on your page.
While our ground videography skills are top-notch, some perspectives are simply better captured from above. During the planning phase for HWY 20 Tarps, we knew drone footage was essential to effectively showcase the tarp systems on the tall semi-trucks. The aerial view provided a much clearer and more impactful shot, highlighting the scale and precision of their products and location.
Informational and Instructional videos
Oftentimes, we recommend an informational or instructional video to our clients if they have more to say about their product. QuickLock Cabinet needed a “how to video” to share how their Amish-crafted cabinets are assembled with a step-by-step visual. This video shows how quickly their cabinets assemble as well as showcasing the high-quality product.
Get Started Today!
Whether you need ongoing video content or a one-time shoot, we can help! We offer monthly social media packages featuring high-quality videos, as well as single-session shoots that deliver a batch of versatile videos you can use however you like.
Is your business ready to start implementing high-quality videos into your marketing plan? Get a custom quote today!
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