We will position your ads with creative targeting to get results. With over 2 billion users logged in monthly, YouTube has been a fast-evolving way to reach a new and larger audience. YouTube provides several targets, such as topic, location, key phrases, placement, and categories based on Google’s algorithm.
For example, if a landscape company wants to advertise their services, they could target searches such as rock walls, boulder landscaping, DIY firepits, lawn fertilizing, or life events such as purchasing a home soon or recently purchasing a home. If you are a venue and have a Fleetwood Mac cover band performing soon, you could use keywords such as; “Landslide,” Stevie Nicks, or “Go Your Own Way.” A local restaurant could focus more on a foodie-based audience and serve their ads in a 15-mile radius.
YouTube is now used as a search engine right behind Google. When your customers are searching a topic, they are ready to buy!