About
Krystal Morris
Owner
I graduated from Western Michigan University in 2011, after gaining five years of brand management experience for over 70 corporate clients, including Diageo, Dannon, RJ Reynolds, Ford, Chevrolet, Cadillac, and Nissan, and holding social media internships with FUEL TV and Chloe + Isabel Jewelry.
I started Slick Raven Marketing two years later in 2013 after I left the corporate world as an Account Executive for Townsquare Media. During my time at Townsquare, I learned structure, time management, business management, and how to ask the tough questions to discover my client’s needs.
It became apparent time and time again that my clients often didn’t know what they needed from digital marketing or how to get the results they craved; they were quick to want to throw money into radio advertisements but didn’t know how to take advantage of the more affordable and effective opportunities through digital marketing platforms. I wanted to help local businesses find their way into digital marketing, so I left corporate and began managing social media & marketing as a freelance consultant.
Over the last 10 years, local businesses have flourished under my marketing strategy expertise. As our client list has grown, so has our marketing team and our reach into the community. Today, I am busy creating and managing digital media and marketing campaigns for many Michigan & Indiana-based clients and enjoy watching them thrive with our support. When I’m not working directly with my clients, you can find me teaching about social media strategy and digital marketing at social media events, chambers, corporate training events, and during one on one consultations.
I currently reside in White Pigeon, Michigan and service Kalamazoo, Shipshewana, Elkhart, Goshen, Mishawaka, South Haven, Battle Creek, and the surrounding areas. In my free time, I enjoy painting, kayaking, fishing, hiking, and traveling. I am a wife, dog mom to a hound and German Shepherd, and mother to Jane & Mary Lou.
Why the name “Slick Raven”?
Slick means “operating in an impressively smooth, efficient, and apparently effortless way.” When you work with us, we want your brand’s marketing to BE slick! No fluff or filler here, just an intelligent, efficient, smooth representation of your business and what you have to offer to your community!
Ravens (the birds) are incredibly intelligent; they can craft, utilize tools, plan for the future, barter, and even play games with their fellows (like hide-and-seek). They are also very social and excellent communicators; they can mimic sounds, use physical gestures to point, indicate items of interest by holding them up. They even have episodic memory, which allows them to remember human faces and other characteristics associated with specific events and emotions, meaning they have the capacity to be friends, life-long partners.