New Instagram Feature for Stories

Have you heard there’s a new Instagram feature for stories? In a world full of chaos, we like simple and to be entertained. Instagram is slowly making improvements to their platform to do just that. Show of hands, who hates when you’re watching Instagram stories and it cuts off every 15 seconds? Or maybe there was something you didn’t care to watch and had to skip each… individual… story……me!

Now introducing: 60-second Instagram Stories!

Earlier this year, Instagram tested out 60-second stories with a few users and it is now open to everyone. Videos will now play continuously up to 60-seconds and not cut into 15 second increments. This allows users to connect with one another easier.

What does this mean for your Brand?

We’ve got more time to be creative in our story-telling and increase engagement. Also, we can now use the same video across multiple platforms; like, TikTok, Facebook, and even YouTube Shorts. In reality, we will start seeing more benefits for businesses as Instagram continues to evolve.

Video is continuing to increase conversion as platforms continue to evolve their video functions.

Last year, Instagram did away with IGTV, which helped content creators worry about one less function. If you remember  a few blogs ago I talked about how the head of Instagram, Adam Mosseri, said “We’re no longer a photo-sharing app or a square photo-sharing app,”

It is refreshing to see Instagram simplify their platform and not having us search here and there for different content. Soon Instagram will merge all video products into one, making it easier for the content creators to blast out content and the user to find it.

 Instagram taking the time to evolve their video function backs up the fact that if you have not started utilizing video in your marketing strategy, you’re behind and your competition is starting to make a lead. Seriously, if you haven’t started utilizing video, what’s holding you back?

Maybe some things that are holding you back are: no time, not knowing where to start, or you feel like you just don’t have that creative bone in you. Luckily you have a marketing agency who knows the marketing trends and has the creative team to increase your brand’s engagement. That’s us!

Contact me today to learn more about using video in your marketing strategy.

Stay tuned for my next blog where I will we will release the holy grail of video specs for organic and paid ads!