Client testimonial videos are a great way to build trust and showcase success stories. These videos create an emotional connection with potential clients and help boost credibility. They’re perfect for websites and social media and improve SEO and engagement. A well-crafted testimonial can serve as an evergreen marketing asset that converts prospects into customers. 

We worked with Leliaert Insurance to film a testimonial that highlighted their exceptional customer service for a long-standing client, Augie’s Locker Room. By using a well-known business in their target market, we were able to help them build trust with new clients in the area.  

Promotional videos are a powerful way to showcase what makes your business stand out, especially when they’re filmed during an event like a Grand Opening. Capturing Turbo Chicken’s grand reopening allowed us to highlight the authentic energy of the celebration, using real customers and live moments to tell their story. The result was a vibrant, engaging promotional video that not only spotlighted their new location but also created a strong emotional connection with viewers. These types of videos are perfect for social media, websites, and ad campaigns, and can be repurposed into shorter clips for even more reach and brand visibility.

Event promotion videos are a great way to build excitement and drive attendance for recurring events. These videos capture key moments and generate anticipation for future events. This style of video is perfect for festivals, conferences, or seasonal events, because they create lasting buzz and visibility.

The beloved bi-annual event of the year for Kalamazoo foodies, Restaurant Week, promotes multiple local eateries and brings the community together. We have had the privilege of filming the promotional material for this event for the past three years, spanning six total events. With each event we have seen an increase in foot traffic and revenue for the businesses who participate and the sponsors. A great example is from the Summer 2023 Downtown Kalamazoo Restaurant Week, where our efforts brought 20x the reach, attracted high-level sponsorship deals, and helped establish a unique, systematic strategy for large event management. It’s a great example of how compelling video can help elevate local events and foster community support.

Website slider videos instantly capture the attention of website users and enhance your site’s appeal. Unlike still images, these dynamic videos communicate your brand’s message in an engaging way, keeping visitors on your site longer and improving SEO. Perfect for showcasing products, services, or your brand story, they create a more interactive experience. 

Prior to developing a new website for RAI Jets, we went on site to film videos at their Portage, MI hangar to film videos that we could use form a website slider video to showcase their main services: private jet charters, aircraft management, and maintenance.  

Drone style videos offer a cinematic view that elevates your brand. Aerial footage is perfect for showcasing large properties, outdoor spaces, or events, providing a unique and engaging perspective. These videos help boost SEO by increasing site engagement and time spent on your page. 

While our ground videography skills are top-notch, some perspectives are simply better captured from above. During the planning phase for HWY 20 Tarps, we knew drone footage was essential to effectively showcase the tarp systems on the tall semi-trucks. The aerial view provided a much clearer and more impactful shot, highlighting the scale and precision of their products and location. 

Oftentimes, we recommend an informational or instructional video to our clients if they have more to say about their product. QuickLock Cabinet needed a “how-to video” to share how their Amish-crafted cabinets are assembled with a step-by-step visual. This video shows how quickly their cabinets assemble as well as showcasing the high-quality product.