How We Helped
#GetSlick
In 6 months, Slick Raven increased Auto Trim Group’s website traffic, social media reach and engagement on socials.
Overall Results
14x Web Traffic from Socials
56x Reach on Socials
16x Engagement on Socials
Client:
Auto Trim Group, Inc. is Kalamazoo's premier automotive accessory, interior restoration and vinyl graphics provider serving West Michigan since 1976. They transform custom rides, fleet vehicles, boats, helmets and more with vinyl wraps; upgrade towing packages with hitch installs; improve truck beds with Tonneau covers and custom organizational drawer systems; install after-market LED lighting and sound systems; and improve safety and security with radar detectors, cameras and more.
Challenge:
Auto Trim Group, Inc. came to Slick Raven to increase their web traffic from socials and increase brand awareness. They needed an effective social media strategy with fresh photography and an ad strategy with the ability to drive new users to Auto Trim's website.
Approach:
When Slick Raven took over in December 2023, we implemented our proven ad and hashtag strategies and ditched stock photography to provide fresh, quality content that reached local potential customers and steadily increased directing traffic from socials to their website.
OUR Process
Repetitive vendor posts and stock photography were not showcasing the unique projects and personal service that set Auto Trim Group, Inc. apart. When Slick Raven took over, we started by sending one of our photographers to capture the projects and services Auto Trim offers in real time and to showcase the team behind the business. By nixing the stock photography and pre-written vendor posts, we were able to share Auto Trim Group, Inc.’s connection to their community and the killer projects they were completing for local customers and businesses. Custom photography combined with our secret-sauce hashtag strategy brought them significantly better reach locally.
From December 2023 through the end of May 2024, Slick Raven managed Auto Trim Group, Inc.’s social media channels on LinkedIn, Facebook, Instagram, and Google Business. During that time, we saw major growth on Instagram, increasing their reach by 162x, with 2.5x the profile visits and nearly 2x the following within 6 months. Facebook analytics revealed the most significant changes in interaction with 16x the engagement and 5x the number of new followers along with 28.6x the post impressions and an overall increase of 56x the reach with 337,292 viewers reached!
Most importantly, when comparing the six months of service from Slick Raven to the same time frame in the previous year, we reached Auto Trim Group, Inc.’s goal by increasing website traffic from socials by more than 14x! The previous year, they had 7,323 site visits and only 207 (2.8%) came from Facebook. During Slick Raven’s management, we increased their website traffic to 10,304 visitors with 29% of all website traffic coming from Facebook; Facebook was ranked the #1 source with 2,967 visitors coming directly from socials!
Auto Trim Design Group, Inc. utilizes premium-grade products backed by leading manufacturer warranties to guarantee lasting performance for your vehicle upgrades. Whether you’re looking to transform your fleet vehicles into powerful marketing tools with vinyl wraps, adding more adventure to your road trips and needing a Tonneau cover or trailer hitch, or upgrading your security and sound with after-market car audio, LED light kits, radar detectors and more, Auto Trim Design Group has what you need to master your ride. Begin your project today by requesting a personalized quote, and stay in the know by following them on social media for regular updates and exclusive insights.
