Automation Design + Entertainment (AD+E)

Frequent communication and face to face meetings with AD+E made all the difference. After researching the competition and AD+E’s vendors, in order to become a brand specialists in automation and design, we implemented frequent meetings with the client to keep our team in the know on industry updates and trends, potential marketing opportunities, the client’s pain points, and seasonal promotion opportunities, top customer inquiries, and the best route to educating the consumer on AD+E’s services and processes.

Superior strategy: we implemented our secret sauce formula for Instagram hashtags, which substantially increased our local visibility organically right out of the gate. The same can be said with the strategy we used on AD+E’s LinkedIn. The previous agency was using very broad industry related hashtags, which yielded a large number of overseas followers that did not convert to customer acquisition. By revamping AD+E’s LinkedIn hashtags, we were able to bring in followers from the industry focused on potential B2C and B2B prospects in our local area. Not only did we use a content strategy, we also implemented a Meta ad strategy that allowed us to reach those most interested in our services WHO ALSO fell within the top income level in our area, meaning those customers would be able to fund an average ticket price of over $6K. While there was a lot more happening behind the scenes, before we bore you too much, let’s look at the results.

Over the course of one year, Slick Raven’s marketing expertise brought Automation Design + Entertainment exactly what they wanted most: more website traffic, but not only that, we brought them 7.3X the website sessions, 7X the amount of website users, and 6.7X the social media conversions compared to their previous agency!

With traffic to their website from social media alone, we brought 128 website users monthly, up from an average of 18 monthly users previously, and we brought an additional 42 monthly users to the website from AD+E’s Google My Business profile. Traffic from AD+E’s social media channels made up 32% of their website traffic during our efforts, compared to 5.45% prior to our takeover.

AD+E’s social media presence grew significantly in the past year as well. We achieved 3.5X the reach on IG, and gained 3.2X new Facebook followers. Our efforts brought 16X the reach on Facebook. We also doubled engagement on Facebook and brought 54X more link clicks on Facebook, meaning not only were their posts reaching the right people, they were engaging enough that potential customers were converting over to the website for further inquiries on services. Even more importantly, our cost per click was 3.6X less of the industry average for Home Improvement.