How We Helped
#GetSlick
During Summer 2023 Downtown Kalamazoo Restaurant Week, Slick Raven’s efforts brought 20x the reach, enticed high level sponsorship deals, and created a unique, systematic strategy for large event management, which ensured the best event Downtown Kalamazoo Restaurant Week has had in years.
Overall Results
20x Reach on FB + IG
49K Video Views
Increased Sponsorship Value
Client:
Downtown Kalamazoo Restaurant Week is a bi-annual event, summer and winter, geared towards driving business to the very best of over 20+ local restaurants in Downtown Kalamazoo, Michigan. Kalamazoo restaurants offer a line-up of specially curated and unique menu pairings, all at a fixed price, and their talented mixologists strive for bragging rights with unforgettable, unique cocktails for the Cocktail Competition. The event is organized by the Southwest Michigan First Chamber.
Challenge:
The Southwest Michigan First Chamber wanted more than to just deploy social media management; they wanted a marketing agency with the strategy and expertise to streamline their event processes and grow the event’s reach through targeted advertising.
Approach:
Slick Raven secured the position showcasing our deeply researched and practiced ad strategy that encourages people to dine out (and dine locally) while also engaging with quality event content online. We built a personalized workflow and event management system for Kalamazoo Restaurant Week that alleviated duties from management, enticed sponsorships by developing attractive marketing packages with built in deliverables (which added sponsorship value), and implemented professional photography and videography services that quickly became a hot commodity among top-tier participating restaurants.
OUR Process
Slick Raven took over at the beginning of 2023 and brought incredible value to both Winter (March 2023) and Summer (July 2023) Downtown Kalamazoo Restaurant Week. The data featured in this case study is a reflection of the most recent, Summer, large scale event; although, the data from the Winter event is comparable!
With over a decade in large scale event management and advertising, Slick Raven contributed to enticing valuable event sponsorships, implemented ad strategy to reach ideal, local audiences, and worked independently to provide professional videography and photography services to create engaging and beautiful content for socials and advertising without increasing the workload on event management. Our efforts brought 20x the reach compared to the previous summer, reaching over 314K people in Kalamazoo and the surrounding areas during the event’s advertising campaign (leading to an increase in tourism) with more than 49K views of the Summer Restaurant Week video ad alone. We also added an additional 380 new followers on social during the Summer event. We look forward to this winter’s event, where we will further streamline our processes and continue to grow Downtown Kalamazoo Restaurant Week in 2024!
The Southwest Michigan First Chamber invites you to attend the Downtown Kalamazoo Restaurant Week!
JUST ANNOUNCED: 2024 Winter Downtown Kalamazoo Restaurant Week! The Southwest Michigan First Chamber invites you to attend the Winter Downtown Kalamazoo Restaurant Week January 25th through February 4th!
Downtown Kalamazoo Restaurant Week and the Cocktail Competition are held twice each year to help tantalize your senses out of the doldrums of Michigan winter and again to add some cool to the dog days of summer. The best chefs and mixologists in town can’t wait to entice you with something fresh and new to taste, all in one of the most walkable downtowns around. Stay tuned to our socials for the latest updates on Kalamazoo Restaurant Week!
