Paid Ads

What does PPC even mean?

Well, do you ever wonder how in the world your competition ranks at the top of Google results? They are using paid search ads through Google.

This is pay-per-click (PPC) advertising based on search words or terms. Your ads are displayed in search results when you have an adequate bid for the words people are searching for. These types of ads can drive traffic to your website and increase conversion actions such as sales.

Setting up and implementing ads includes; company & industry research, keyword research, ad design and creation, and tracking.

We will position your ads with creative targeting to get results. With over 2 billion users logged in monthly, YouTube has been a fast-evolving way to reach a new and larger audience. YouTube provides several targets, such as topic, location, key phrases, placement, and categories based on Google’s algorithm.

For example, if a landscape company wants to advertise their services, they could target searches such as rock walls, boulder landscaping, DIY firepits, lawn fertilizing, or life events such as purchasing a home soon or recently purchasing a home. If you are a venue and have a Fleetwood Mac cover band performing soon, you could use keywords such as; “Landslide,” Stevie Nicks, or “Go Your Own Way.” A local restaurant could focus more on a foodie-based audience and serve their ads in a 15-mile radius.

YouTube is now used as a search engine right behind Google. When your customers are searching a topic, they are ready to buy!