Video surpasses any post type on Facebook in terms of average reach and engagement. Check out your “post types” in your Facebook Insights and you can find out for yourself what the best media is for your page (Psst… It’s going to be video).

If you fall in a “special ad category” on Facebook try YouTube ads instead. For example, if you are a Luxury Home Realtor, on YouTube you can target the top 5-10% income earners who are actively looking for a home within a certain radius. YouTube ads are based on Google algorithm. On Facebook, income targeting has been taken away and if you are marketing real estate, home rentals, banking, home insurance, or even a business offering financing to those who buy your products you are limited to a very broad audience.

Short-form video is the way of the future and is an overlooked category. A short-form video is anything under 60- seconds. It is meant to be bite-sized content, easily digestible information to help with engagement and your branding. Have you taken advantage of the vertical short-form video? They can be used on Facebook and Instagram stories and Reels, YouTube Shorts, and TikTok. A strategic short-form video plan can be added to your social media plan.

Watchdog Trailers needed a higher quality short-form video for their social media, as well as their logo animated. Their goal for this video was to show all the different functions their trailers have to offer Adding their animated logo at the end, enhanced their brand’s personality and connection with their audience, making it easier for someone to remember their brand.

Branding videos introduce your brand to new customers and are meant to tell your story. If you could make sure your business is summed up in 30-60 seconds, what things would you mention? We teamed up with Memories Bridal & Evening Wear to create branding videos. We did three separate videos: one with only bridal gowns, one with prom dresses, and a combination of both. It was imperative that we shared their slogan, “Don’t dress like her, dress like you” because it reinforces their website name, “dress like you”. Let us help you tell your story with a branding video.