11 Places to Upload Video Content, Plus Tips!

Do you want to incorporate video into your 2023 marketing plan and have no idea where to start? Here are 11 placements you could be uploading your video content plus tips!

In our last blog, I mentioned how I would share the holy grail of video specs; well, here it is! Below you will find the specs Slick Raven Marketing uses for our video clients.

Video helps with your SEO, captivates your customers, tells your story, encourages engagement, and converts to sales. One single video can be formatted and tailored to be placed on multiple platforms. You will want to focus on one key point or topic so users will be more likely to resonate with your content and share your video.

It is important to format your video correctly depending on the platform.

The Holy Grail… of organic video placements

Facebook Feed

Video surpasses any post type on Facebook in terms of reach and engagement. Therefore, your message can go further by consistently and strategically posting videos to Facebook.

For an organic video, Slick Raven Marketing suggests 30-60 second videos. The best sizing for a Facebook feed is a square, 1:1 ratio.
Facebook Reels

Facebook reels are vertical short videos and are no more than 30 seconds. A lot of times, less is more. Keeping your customers engaged for a paid ad is detrimental to the success of your ad. Native videos and sounds are videos created directly through the app. Keep in mind, if you are uploading to these platforms, avoid having your content taken down. Use native sounds. You can find these in any “trending” section. Less than 1 minute is ideal because view plays or completions will rank your video higher in the algorithm. That’s how sometimes your 12-second video can outrank your longer video.
Facebook Stories

Facebook stories are a great place to share information and keep your ideal customer engaged through messaging and commenting on the stories (a brand-new feature). Facebook Stories has 300 million daily users and counting extra placement from the feed.

We encourage our clients to have 15-second organic stories on their socials to keep their customers engaged.
Instagram Feed/Reels

We have been sharing this information for a while now, but Instagram is now a video-sharing app. So, of course, we encourage our clients to post videos on Instagram! Remember, it is important to format your video correctly depending on the platform.

Instagram Feed and Reels are now the same. At one point in time, you could post the same 1:1 video that you did on Facebook, to Instagram. Because all videos through Instagram are reels, the ratio has changed to 9:16.

Speaking of reels, check out this reel we created for Downtown Kalamazoo Restaurant Week!
Instagram Stories

Instagram Stories are extremely popular, especially in the influencer marketing industry. However, businesses should also take advantage of posting Instagram stories. Just look at these Stats below from Rivial IQ 25 percent of top-performing brands are publishing around 16 stories per month. Here are our specs: 15 or 60-second organic videos. Before November 2022, all stories were broken up into 15-second segments, now you can post a 60-second video, without being cut off!
LinkedIn

They tried stories and they failed; however, videos in LinkedIn’s feed continue to gain traction. LinkedIn can be uncharted territory for some businesses. However, LinkedIn is a channel all B2B industries should be marketing on.

According to social insider video generates the highest engagement per impression rate on LinkedIn. Your brand will increase your account’s performance by incorporating more videos.

You can share organic videos on LinkedIn from 30 seconds to 30 minutes. We recommend Landscape (16:9). The length of your video should also depend on your content. Hype videos or a long emotional message can be 2-5 minutes, but if you want to do single topics do it in less than a minute.

For example, Slick Raven could upload a branding video (who we are what we do) for 2-3 minutes or a video on the importance of Facebook in one minute or less.
Google My Business

There is now the option for business owners to add videos to their Google My Business. *insert confetti here*

Google My Business is a perfect place to add your videos because your customers are usually ready to act. Whether they book an appointment, call for a reservation, or buy your product- they are ready.

You can upload a video of up to 30 seconds on Google my Business. This is just the right amount of time to grab your customer’s attention, educate them, and share what sets your brand apart from others in your industry.
YouTube Shorts

Famous YouTube content creator, Brand Baums, went from 2,300 subscribers and 227,000 total views to 148,000 subscribers and 65 million views all because of YouTube shorts! Shorts engage and entertain your audience. They help persuade the right audience to act. Like Stories, YouTube Shorts are vertical and between 15-60 second video clips.
YouTube Feed

Your YouTube channel should be where all your video content lives. Your customers and clients can look through videos and easily find what they need through a channel search. Adding all videos to your YouTube channel also increases your SEO.

YouTube is now owned by google and is the second-largest search engine. I’m just thinking about how my Dad spent months searching on YouTube for the perfect tent to buy. (Stay tuned for our next blog all about YouTube ads.) 😊For organic videos on YouTube, we recommend either 60 seconds or 2-3 minutes, horizontal.
Website

Your website is a great placement for your longer and more educating content. Video will help with your Website’s SEO by getting more eyes on your site and learning about how your brand is different from others. Video on your website also allows your customers to act immediately. This can be videos up to 2 minutes in length and horizontal.
TikTok Feed

Now, for what all you have been waiting for. We get a lot of questions about TikTok. “Should our brand be on TikTok?” “Is it just for kids?” TikTok is a useful tool to increase organic content because it is an Interest-based Algorithm.

25% of US TikTok users are 10-19, 22.4% are from the age group 20-39 and 20.3% are between 40-49. TikTok also has a high female audience. If your industry services any of these groups, you should post to TikTok.

The most important thing to remember on TikTok is that the users don’t care if the quality is amazing. The more natural you and your brand are, the better engagement you receive You can post up to 3 minutes on TikTok, however 7-15 seconds is the sweet spot for views and engagement. Make sure you are keeping up with current trends!