How We Helped
#GetSlick
In just a few months, Slick Raven helped Solomon Fowler Mansion & Event Barn fill their booking calendar for 2025 by increasing their website traffic, social media reach, and lead generation through targeted marketing efforts.
Overall Results
30X THE REACH ON FACEBOOK
78X MORE LINK CLICKS
SOM $288K (96 QUALIFIED LEADS)
Client:
Solomon Fowler Mansion is a historic venue in the heart of the Bristol, IN community, offering a beautiful setting for events, weddings, and other special occasions. The venue prides itself on its charm and excellent customer service, making it a popular choice for local and regional clients.
Challenge:
When Solomon Fowler Mansion approached Slick Raven in the fall of 2024, they needed help achieving their goal of being fully booked for the following year. At the time, they still had availability for the rest of the year and wanted to ensure that they would be booked year-round. They needed a strategic marketing plan to increase visibility, drive leads, and ultimately secure bookings.
Approach:
We maintained communication with Solomon Fowler Mansion to ensure we were aligned with their business objectives and promotional opportunities. This collaboration allowed us to adapt quickly and fine-tune strategies for maximum effectiveness. We focused on the right messaging and promotions for the venue, highlighting its charm and the unique experiences it offers to draw potential interest.
Our strategy included targeted Meta Ads that reached individuals in the local area with high conversion potential. We also improved their social media presence, particularly on Facebook and Instagram, by boosting visibility and engagement. Through creative content, we grew their social following, increased reach, and significantly improved the lead generation process.
OUR Process
The impact was clear. Solomon Fowler Mansion’s social media reach increased by 30X on Facebook, leading to 78X more link clicks. Website traffic grew by 4.3X, significantly increasing the number of visitors to their online presence. With a total ad spend of $2,024.05, the campaign generated 96 qualified leads with a CPC of $1.41, 2X lower than the industry average.
Assuming a 50% closing rate on those leads, Solomon Fowler Mansion could potentially secure 48 bookings. With Solomon’s booking average, this would result in an SOM (Serviceable Obtainable Market) of $288,000 in revenue from the campaign!
Thanks to these efforts, Solomon Fowler Mansion reached their goal of being fully booked for 2025 (and beyond). By the end of the campaign, they were confident enough in the marketing results to bring their efforts in-house, knowing they had laid the groundwork for sustained growth.
Slick Raven’s marketing strategy helped Solomon Fowler Mansion go from having availability to being fully booked for the next year and beyond. With increased social media reach, link clicks, and website traffic, as well as a significant number of qualified leads, the results speak for themselves. The venue is now better positioned to continue its success, thanks to the targeted efforts put in place.
Solomon Fowler Mansion in Bristol, IN, is a historic mansion and event barn—an elegant wedding venue with the capacity to host over 150 guests. It’s the perfect canvas to create your big day exactly the way you envision it. What sets Solomon Fowler Mansion apart from other venues in Michiana is their Deluxe Package, which includes a two-night stay in the Mansion for up to 10 guests. This generous option gives you ample time to decorate, hold your rehearsal and dinner without the rush, get ready stress-free, and enjoy meaningful time with your family and friends.
Visit their website for more information or to schedule a tour.
